HomeAdvisor Pro Dashboard
In order to drive Pro success, we developed a dashboard designed to organize and optimize their workflow, guide them towards actions associated with success, and provide resources to assist them with their work.
HomeAdvisor Pro Dashboard
In order to drive Pro success, we developed a dashboard designed to organize and optimize their workflow, guide them towards actions associated with success, and provide resources to assist them with their work.
Role
Product Designer
Platform
IOS, Android
Areas
Strategy, Discovery, Design
The Ask
We were challenged to create a solution for our pros who only used HomeAdvisor Pro to check leads and get off. These pros were not engaging with the platform as actively and their businesses suffered as a result. Our task was to drive those users to areas that would make them successful without obstructing them from the tasks they came to perform.
The Research
I began by auditing our current experience and drafting a user journey map based on existing usage data. Upon validation, this demonstrated to us that our Pros were only really interacting with leads, and our qualitative studies indicated that many pros were unaware of the additional benefits that engaging more actively with the platform would have on their business.
This demonstrated to us that we needed to do a better job of surfacing the more auxiliary elements of the pro experience, such as messaging and review requests.
We also performed significant competitive audits on our closest competitors, as well as those outside of the home services space to inform best practices on layout and UI. Several recommendations were made to our budding design system as a result of this work
The Solution
We created a homepage dashboard with a particular focus on information hierarchy and ease of use. We built a Notifications module that allowed us to communicate with our pros and guide them to success, a sorted Leads module to improve time-on-app efficiency, and auxiliary modules for Reviews and Resources for power users who wanted to supercharge their profiles.
The Findings
As a direct result of this work, we found that Pros began to interact with areas of the business other than their leads as a much higher rate, but also without a significant drop-off to their usage of leads. We were able to validate our assumption that users were simply unaware of auxiliary app features and were interested in exploring, but also wouldn’t explore those elements in place of their existing usage of the app.
We believed this will lead to better downstream ROI for our pros across the board, and this also lays out a framework to continue optimizing the Pro experience from one centralized hub.